Web Analytics Supervisor

BCT ESTETİK SAĞLIK TUR. VE DAN. HİZM. TİC. A.Ş

Estetik International is a leading aesthetics surgery organization, and we are currently seeking a talented Web Analytics Supervisor with a strong background in digital marketing to join our team. Our ideal candidate is a data-driven professional with a passion for transforming raw data into actionable insights that drive business growth. If you are excited about shaping the future of medical tourism through innovative business intelligence applications and studies, we would love to hear from you!

You will be supporting the entire digital team and associated projects with specific domain know how and expertise around collecting, cleaning, structuring and analysing data.

As a key member of the digital team, you will provide expertise in gathering, cleaning, organizing, and analyzing data to support various projects. The ideal candidate should be adept at creating and managing datasets to ensure a solid reporting and analytical environment. This includes overseeing tag management, data extraction processes, ETL procedures from digital platforms, data table management, delivering visually appealing reports, and maintaining excellent stakeholder communication and management.

Responsibilities:

• Develop and enhance digital measurement strategies

• Implement analytics and using Tag Manager (our tag management solution)

• Extract, transform, and load data from various internal and external sources for report generation and insight discovery

• Manage analytics tool platforms

• Promote and communicate a deeper understanding of the digital landscape and analytics within the company

• Conduct CRO prioritization, opportunity analysis, and A/B testing

• Provide insights and reporting through engaging visuals and narratives to key stakeholders, fostering innovation and improvement in Estetik International's Hassle-Free offerings

• Customer segmentation and audience development

Tag Management Systems:

• Ability to define and convey requirements to the development team for data layer implementation

• GTM

• JQuery, JavaScript

• Testing and QA of analytics implementation

Digital Platform Experience:

• Expert knowledge of Google Analytics within an e-commerce context

• Google Adwords and other Ad Tech platforms

• Familiarity with A/B testing and related tools such as Optimizely, Visual Web Optimizer, Hotjar

Data Management and Visualization:

• Understanding of database systems, SQL and NoSQL

• Cloud systems like AWS, Azure, and Google Cloud (preferred, not required)

• SQL proficiency (preferred, not required)

• Data analytics and visualization tools

• Data wrangling and cleansing

• Data modeling and architecture

• Tools such as Alteryx, Tableau/Qlikview/PowerBI, and Excel (Advanced)

• Proficiency in programming languages like R and Python is an advantage